<Jennifer positions her work from strategic point of view by envisioning branding strategy based on long-term market opportunities, applying classical marketing principles, as well as leading edge web marketing techniques. These unique skills have leveraged to define and communicate branding programs for multiple corporations throughout the US. In addition, Jennifer has been able to leverage this technique to talent attraction strategies and associated programs. To turn these strategies into practice, she grounds her creative and technical thought process by developing tactical details while keeping her sight on the big picture. Valuing the need for data, metrics & analytics, Jennifer continuously monitors the ROI by building robust dashboards to support her efforts. Her ability to drive discussions allows her to create and implement long term solutions rather than creating short-term fixes. While evaluating change management or improvement opportunities, she focuses on building a strong foundation (Processes/Policy, Talent, Systems & Metrics) to evolve to a value-added service delivery model.